Ad Agency Senior Copywriter

I cut my teeth as an ad agency copywriter, on staff for the John Miles agency in Minneapolis, where I moved from staff copywriter to senior copywriter working on computer tech, music products, recreation equipment and security systems.

Creative Director and Advertising Entrepreneur

I started my own ad agency, Whitney Morse, where I served as senior copywriter, creative director and partner for six years. I also supervised art directors, copywriters, graphic designers and photographers working on accounts like the St. Paul Pioneer Press, Yamaha, Augustine Medical, and AKG microphones.

I received national recognition from the One Show, Silver Microphones and the Newspaper Marketing Association awards for our work on the Pioneer Press. I wrote TV ads, radio spots, print ads, digital marketing, billboards, trade show promotions and named products.

Brand Communications Manager

I went client-side with Horizon Equipment in Eagan, MN for three years. I created and managed all aspects of their marcom program, including brand strategy, brand identity development and standards, advertising campaigns, web content creation and digital marketing.

Freelance Brand Creative and Brand Strategist

As a creative freelancer and brand strategist, I have served numerous clients across multiple industries, but have a passion for education branding and marketing, food and restaurant marketing, science and technology.